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Original air date:  3/27/19. Franchise 101 for IP Lawyers
Franchising in the United States is a thriving business model.  More and more brands are finding their way into franchising, and intellectual property attorneys are faced with needing to know what franchising is and  how it works. Our distinguished panel will discuss the basics of franchising with an eye toward issues intellectual property attorneys may face in their practice, including when and how to recognize a franchise, the importance of trademarks and technology in franchising, and the basic requirements for franchising in the United States.
Presented by: Marc Lieberstein  of Kilpatrick Townsend & Stockton LLP; and Jason Adler of Global Cellular, Inc.