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Original air date:  1/19/17.  Business Development - Creating, Cultivating, & Maintaining Client Relationships that Generate IP Work.  A presentation from the Career & Practice Management Discussion Series.

 

The biggest challenge both small firm and large firm IP lawyers report is the difficulty of finding new potential clients. And, the second biggest challenge they report is keeping their existing client base in the face of ever increasing competition.  The secret to mastering both of these challenges is in cultivating relationships and creating effective business development systems.

 

If you attended the past three AIPLA Law Practice Management Breakfasts, you heard a variety of successful rainmakers and business development pros share how they generate new client relationships and land new business, as they continually grow their ‘book of business’.  In this informative webinar, we will recap the best strategies our colleagues shared at the AIPLA Breakfasts and also present some new ones - including important information on:

• Networking to create new opportunities;
• Creating a lead generation strategy;
• Staying 'top of mind' with prospective clients using marketing automation; and
• Effective sales conversations that land new clients and enhance loyalty among existing clients.

If you missed even one of the past three Law Practice Management Breakfasts, you definitely won’t want to miss this webinar!